Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

The first-of-its-kind 3D-printed surgical biopsy capsule was developed by neurosurgeons and a graduate student based at ...

Adolescents and young adults with diverse sexual and gender identities bear a disproportionate burden of health adversities.1 ...

Konstantin Vodopyanov, a professor at the College of Sciences and CREOL, the College of Optics and Photonics, recently co-authored a study published in the journal Optica. This research examines ...

Consumers love free samples. And while retailers and manufacturers recognize sampling as an important marketing strategy, until now few understood sampling’s effectiveness. PromoWorks commissioned an ...

A new independent study proves for the first time in-store sampling not only has dramatic sales impact on the day of the sampling event, but also increases sales of established products and line ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

New research has led to a model that assesses the short- and long-term effects of in-store product sampling on sales of both the products offered on sample and competitive products. In big box stores, ...

In-store samples increase sales, both in the immediate and extended time frame. Sampling drives sharper and more sustained sales than end-of-aisle displays. If incremental cost of a sampling event ...