Apple plans to launch an AI search engine, reportedly. The AI search experience would power the Siri voice assistant. The expected launch is in the spring as part of the Siri overhaul. Though Apple ...

As businesses face a projected 50% decline in organic search traffic by 2028, independent intelligence firm Drewis Intelligence today announced the publication of a comprehensive framework to address ...

You.com, initially a search engine, had to make some big changes when AI started booming. It’s a good case study for any new ...

Answer Engine Optimization, known as AEO, is emerging as a core strategy for visibility in a search environment where ...

As generative AI tools become more deeply integrated into how people search and discover information, the content marketing landscape is undergoing a seismic shift. Traditional SEO practices, though ...

Google’s AI Mode and AI Overview aren’t separate strategies but thresholds of the same system, reshaping how enterprise visibility and measurement must be managed. Where is search going to develop? Is ...

Recently, there’s been discussion – and some frustration – on social media about what’s being said (and who’s saying it) about SEO, GEO, and whatever comes next. Some of that criticism has been ...

ETH Zurich scientists have created “MetaGraph,” a revolutionary DNA search engine that functions like Google for genetic data. By compressing global genomic datasets by a factor of 300, it allows ...

More searches end without a click. Learn what zero-click searches are, why they’re rising, and how to optimize content to stay visible in a no-click world. Zero-click searches occur when users get ...

A software engineer from New York got so fed up with the irrelevant results and SEO spam in search engines that he decided to create a better one. Two months later, he has a demo search engine up and ...