GEO has been described as “the practice of improving your website’s content and structure so that artificial intelligence (AI ...

“Search engine optimization as we knew it is over,” says one AI guru. But what’s not over, she says, is how you get found online. These words were uttered by Susan Frew, an entrepreneur, corporate ...

Traditional SEO remains the cornerstone of discoverability, focusing on optimizing websites for search engine result pages in platforms like Google and Bing. This area involves a blend of technical ...

USO improves visibility. USO is the new SEO, and it focuses on organic visibility across all relevant platforms. It increases brand awareness, website traffic and revenue. Fragmented search landscape.

The way people search for information has changed, and business leaders need to move fast to keep up. Fewer potential clients are typing in keywords and clicking on links. Instead, they’re getting ...

Originally published on May 14, 2025, this article has been updated to include an explainer video. Move over SEO — there’s a new game in town. For publishers and writers, the rules of SEO are changing ...

Answer Engine Optimization is reshaping how businesses are discovered online ...

Schema won’t guarantee citations, but it helps AI understand entities. Here’s how to use structured data for clarity and ...

How do you optimize to have content featured in AI? Whether it’s ChatGPT, Google Gemini, Meta’s LLaMa, Grok, Microsoft’s Claude, or Perplexity AI, the challenge is understanding how these systems ...

Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing their content in LLM land. Strategic evolution. AEO isn't replacing SEO.

For years, brands and retailers have used search engine optimization and paid search to reach high-intent customers. Today, the landscape is evolving as new, AI-first search behavior has emerged. That ...