Data clustering, or cluster analysis, is the process of grouping data items so that similar items belong to the same group/cluster. There are many clustering techniques. In this article I'll explain ...

Business stakeholders are always looking for innovative ways to better understand customer behaviour in the current, data-driven marketing landscape. Unsupervised machine learning, which allows ...

Nonhierarchical partitioning techniques are used widely in many marketing applications, particularly in the clustering of consumers, as opposed to brands. These techniques can be extremely sensitive ...