Sentiment analysis is showing great benefits for businesses deploying it. So why do so many continue to ignore this tool? Sentiment analysis is the kind of tool a marketer dreams about. By gauging the ...

Since the rise of e-commerce, we've been told to focus on what customers do in their dealings with us. But in the past few years, as we have become increasingly media chatty — social and otherwise — ...

Suppose you have a collection of e-mail messages from users of your product or service. You don't have time to read every message so you want to programmatically determine if the tone of each message ...

App Store advertising firm adeven today unveiled a new tool for its apptrace mobile analytics platform, which provides sentiment analysis for the App Store’s 24 million reviews. The free service lets ...

Many SEOs believe that the sentiment of a web page can influence whether Google ranks a page. If all the pages ranked in the search engine results pages (SERPs) have a positive sentiment, they believe ...

Google developed its Cloud Natural Language API to give customers a language analyzer that could, the internet giant claimed, "reveal the structure and meaning of your text." Part of this gauges ...

Tim Smith has 20+ years of experience in the financial services industry, both as a writer and as a trader. Charlene Rhinehart is a CPA , CFE, chair of an Illinois CPA Society committee, and has a ...