“What’s in a name?” Shakespeare once famously mused. Clearly, The Bard crafted that quotable query before Harley-Davidson's time. Over the years, those five syllables have grown into a loaded term, ...

Serial 1, the electric bicycle brand spun off from Harley-Davidson’s own internal e-bike development, has just unveiled its new SWITCH/MTN electric mountain bike. The announcement comes just a few ...

Serial 1, the in-house electric bicycle company originally started by motorcycle maker Harley-Davidson in 2020, has been purchased by Florida-based mobility specialist LEV Manufacturing.

Serial 1, Harley-Davidson's standalone independent electric bicycle company, has been operating for over two years now. For their elegant appearance and high-quality construction, the first generation ...

Serial 1, the premium electric bicycle brand originally started by Harley-Davidson, announced today that it has been acquired by a Florida-based manufacturer of light electric vehicles. The shake-up ...

is transportation editor with 10+ years of experience who covers EVs, public transportation, and aviation. His work has appeared in The New York Daily News and City & State. Serial 1, the e-bike ...

Harley-Davidson officially entered the ebike space back in October 2020 via a new spin-out company called Serial 1, named after the iconic motorcycle brand's oldest known model – the Serial Number One ...