Professor Michèle Paulin has created two of the most progressive and advanced courses in Marketing at Concordia using an approach that is based in humanism, reciprocity and the senses. The course ...

On February 14, 2014, Stanford students Elizabeth Woodson and Saul Gurdus drove a rented Winnebago to the San Mateo office of the Golden Gate Regional Center (GGRC), where they greeted eight curious ...

Design thinking has become a popular method among journalists who are interested in boosting creativity and better engaging their audiences. Stanford University’s d.school offers a five-step process ...

Seeing the results that a product or service has produced for other customers can be a very motivating factor in a consumer’s purchasing decision. This is one reason why case studies have been go-to ...

Case studies serve as an excellent resource for devising innovative sales strategies, and providing insights into successful maneuvers and problem-solving techniques. Innovation Inspired by Proven ...