A mailing system can be a cost-effective way for your small business to reach current and prospective customers, provided your mailing list is properly targeted. An effective list should contain a ...

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

The list of ‘anythings’ Excel can do keeps growing, as new versions with more templates and better features are released. Many prefer the simplicity of Excel over Word because it offers a huge, very ...

Whenever you go shopping at almost any online store and at many brick-and-mortar retailers, the store will ask for your email address. Perhaps it needs it for your account. Maybe it wants it for a ...

Ideally, any Microsoft Excel spreadsheet that contains names and addresses breaks up each category of information into separate columns for each significant part. That means, for example, that an ...

Brien Posey wraps up how to easily set up an e-mail campaign with the customer engagement service from Amazon Web Services. In the first article, I talked about the process of setting up a project and ...

Even the best mail list may have duplicate names, old and undeliverable addresses, or some names that you may not want to mail to. By cleaning up the list, you can save a great deal of money. Merge ...