Meta is introducing a new API that makes it easier to create and share a Facebook Story directly from a third-party desktop or web app. While Facebook itself has north of 3 billion users, Meta doesn’t ...

See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout. Facebook announced a series of improvements this week that are designed to ...

For a company generating tens of billions of dollars in advertising revenue, Facebook’s attribution offerings are highly reliant on cookies and pixels. This can lead to inaccurate reports that ...

In addition to Facebook fan pages, another useful Facebook tool is the "Causes" application, which is geared specifically toward nonprofits. Unlike fan pages, Causes allows Facebook users to become ...