Cosmetics giant Shiseido Co. is relocating its production facilities back to Japan in seeking to win customers with a “made-in-Japan” brand. “What is important for business is brand values ...

When the former Coca-Cola Japan CEO was named president and CEO of Shiseido in 2014, the first outsider in the history of the company to assume the role, Uotani brought his personal style to bear ...

TOKYO -- Shiseido's reliance on China has become a major liability for the Japanese beauty group since a Beijing policy shift slammed on the brakes on lucrative duty-free sales, with the stock ...

Shiseido is a major Japanese cosmetics company with a history of over 150 years. Despite its strong brand image and international reputation for quality, its profits have drastically declined recently ...