One Roblox player has changed their name 769 times, baffling the internet. The user has spent 769,000 Robux on name changes alone, equating to almost $10,000.

A new report alleges that Roblox has been artificially inflating its player count numbers. This follows after Roblox self-reported major financial losses despite alleged player growth.

Roblox shares slid more than 20% in early trading, as the gaming giant dialed back its forecasts for growth and first-quarter earnings showed player spending is slowing.