This is the story of how a challenger brand in an extremely competitive liquid-refreshment beverage category has grown its share of throat not by targeting a small niche in the market, as challenger ...

is also very important), they will help you to cut down on buying disposable plastic. Check out our edit of gorgeous reusable plastic bottles, from stylish designer numbers to those adorned with ...

This case study describes how PepsiCo's challenger Indian soft drink brand, Slice, grew its share of consumer spend in an extremely competitive sector not by targeting a small niche in the market, as ...