The U.S. Army Reserve has unveiled a fresh logo and a new slogan, nearly two months after the Army revived its 1980s-era “Be All You Can Be” pitch in hopes of solving recruiting woes.

The Army, for example, uses a seal showing an eagle holding arrows and olive branches in its talons, but it also has a contemporary star logo and wordmark that spells out “U.S. Army” in a ...

Army Aviation Logo contest color palette. (U.S. Army Fort Novosel) Here’s a closer look at the specific color codes: Army Black - RGB: 34 31 32, Hex: #221F20, PMS: Black 3 C, CMYK: 20 30 30 100 ...