Snoop Dogg is releasing a jewelry line and chose a name he hopes will combat all of the 'anger, negativity, and division' in the world.

Rapper Snoop Dogg says his new jewelry line, Lovechild, “speaks to every element” of who he is at this point in life.

The beloved rapper and 'The Voice' coach launched a new fine jewelry line called Lovechild, in collaboration with Metal Alchemist and gamma.

Snoop Dogg officially launched his jewelry collaboration, Lovechild, with Metal Alchemist and gamma. Wednesday night (Nov.13) with a glowing Los Angeles launch party. Ahead of the celebratory festivities,

Hip-hop icon Snoop Dogg expands his brand Dec. 6 with “Lovechild,” a new jewelry collection available through Reeds Jewelers.