The rap icon created the collection in collaboration with jewelry brand Metal Alchemist and gamma: "I wanted to have a product I could share with the world that speaks to every element of who I am at this point in my life.

While Snoop Dogg is carrying the love he has for his family into his new fine jewelry collection, Lovechild, the beloved rapper told reporters it's best that "they don't get an opinion in."

Hip-hop icon Snoop Dogg expands his brand Dec. 6 with “Lovechild,” a new jewelry collection available through Reeds Jewelers.

Snoop Dogg is releasing a jewelry line and chose a name he hopes will combat all of the 'anger, negativity, and division' in the world.

Snoop Dogg officially launched his jewelry collaboration, Lovechild, with Metal Alchemist and gamma. Wednesday night (Nov.13) with a glowing Los Angeles launch party. Ahead of the celebratory festivities,