Ever wonder whether those glowing five-star reviews you see for products sold online are real? It’s hard to know for sure. In fact, research by Fakespot, a website that analyzes online product reviews ...
The Federal Trade Commission announced a groundbreaking lawsuit Tuesday against a company it accuses of paying for fake Amazon reviews. But the agency may have a lot more work to do if it wants to end ...
Yelp has started publicly naming and shaming businesses that pay for reviews. The review site’s new index documents businesses offering everything from a crisp $100 bill for leaving the best review to ...
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An average rating for your business is one of the first things potential customers see. What’s the first thing you do when seeking the services of a new business? Chances are you look them up on ...
A top rating used to mean a product or service was exceptional — think “five-star hotel.” But now, from Amazon to Yelp to Uber, five-star reviews are practically the norm. How did we get here? This ...