Whether it's back-to-back meetings or an evening filled with after-school sports, it can be tough to find time to stop and take a break. That’s why Special K has expanded its line of portable snack ...

BATTLE CREEK, MICH. — WK Kellogg Co expects improvement next year from its underperforming Special K ready-to-eat cereal brand, aided by a new marketing campaign. Five of WK Kellogg’s six largest ...

Ferrero’s $3.1 billion takeover of WK Kellogg (K) marks its boldest expansion into the U.S. breakfast market, offering Ferrero Rocher owner shelf space for iconic cereals like Froot Loops, Frosted ...

The cereal giant has shelled out £3m on a digital campaign to bust myths surrounding Special K and to reshape perceptions that it is ‘tasteless’ and ‘sugary’. The brand is looking to move away from an ...

NEW YORK (Reuters) - Kellogg Co said 36,000 packages of its Special K Red Berries cereal could contain dangerous glass fragments and have been pulled from the market, the latest in a series of recalls ...

Kellogg’s unveiled three new ready-to-eat cereal flavors, including Special K Oat Crunch Honey (SRP $4.99 for a 13.5-ounce box; $5.99 for a 20.2-ounce box); Special K High Protein (SRP $7.49 for a ...