This new year, Special K is putting its familiar, two-week weight-loss challenge in a new, longer-term context via a campaign themed "What Will You Gain When You Lose?" The Special K Challenge's ...

Years ago, Special K marketed to women by promising that they could lose weight by replacing two meals a day with bowls of cereal. These days, it’s trying a different approach. The cereal brand has ...

If you buy a box Kellogg's Special K Fruit & Yogurt cereal, you can enjoy a bowlful of berry-related loopholes. (Jerome Adamstein / Los Angeles Times) I listened over the phone as Tom Budlong dumped a ...

Kellogg’s Special K has partnered with cookbook author Molly Baz, creating the first cereal box to feature a pregnant woman on it, the company said. The cereal box featured Baz with her pregnant belly ...