Sprite has been encouraging young people to break free from convention and become more individual – by buying into the brand en masse. The July-launched “Stand Out” campaign seems to have resonated ...

LeBron James’ latest commercial for Sprite is as canny a bit of advertising strategy as you’ll see. Young people are as well-versed in and deeply aware of advertising campaigns that promoters often ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. CLEVELAND– Is that you, LeBron? King James ...