Strategic marketing relates to the action plans used by a company when allocating its resources to implement competitive strategies, which is the way it competes to strengthen its market position. In ...

If you have a clear idea of where you are and where you want to go, business-wise, you can develop a realistic, achievable plan to get there. The management planning process helps your company through ...

Why more and more companies worldwide are embracing this planning process Suzanne is a content marketer, writer, and fact-checker. She holds a Bachelor of Science in Finance degree from Bridgewater ...

Growth is back at the top of the corporate agenda. And where growth is a priority, marketing can be, too. But this time around, we're talking about a different kind of marketing than in the ...

The old sports adage “no pain, no gain” can also be applied to effective marketing management. As a marketing consultant and professor, I often witness a lack of it. Marketing management, at least at ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's fast-paced digital world, consumers are bombarded with countless marketing ...

Striving to be unique is an age-old strategy for gaining advantage. Ideas, people, objects and products that are considered unique transcend clichés. As a result, they gain widespread approval and ...

Sales team performance need not be a mystery, write Diego Lunardi and Cheryl Prats. Having a sales team that gets results is integral to businesses success. That seems an easy enough goal, but how do ...