StockX’s sponsorship of the Pistons’ jerseys will lean into both entities' hometown of Detroit with community activations. It’s a proud moment for StockX co-founder, president, and COO Greg Schwartz, a Detroit native who grew up going to Pistons games and can recite the opening lineups from the team’s Bad Boy glory days.

After three seasons with United Wholesale Mortgage as the Pistons' jersey patch sponsor, the team will have a new company on their uniforms.

In a match made in sneaker heaven, the Detroit Pistons and StockX, the global online marketplace leader for categories such as sneakers, apparel, accessories, and collectibles, have unveiled a multi-year corporate partnership that brands StockX as the franchise’s new jersey partner.