Retailers face a new compliance risk in Short Message Service (“SMS”) marketing due to the Federal Communications Commission’s (“FCC”) revocation of consent rule that took effect in April 2025. Under ...

California has quietly flipped the script on data brokers, turning what used to be a tedious, site-by-site slog into a single state-run portal where residents can demand mass deletion of their ...

A Senate investigation revealed major data brokers allegedly hid opt-out pages from search engines, making it harder for consumers to stop data sales.

Add Yahoo as a preferred source to see more of our stories on Google. DROP site promotion - Credit: California Privacy Protection Agency Reclaiming your digital ...

2025 was the year of the Silent Opt-In. You see, Big Tech rolled out massive AI updates, and in many cases, they automatically signed you up to donate your personal data to train their algorithms and ...

Californians can now put a stop to their personal data being sold around on an online trading floor, thanks to a new free tool. On January 1, the state launched its Delete Request and Opt-out Platform ...