There’s another dimension marketing leaders can’t ignore. Several recent studies have shown that consumers react negatively ...

Storytelling is a powerful marketing tool that can help you forge deeper connections with your audience. We asked industry experts to share one way they’ve incorporated storytelling into their ...

Have you ever tried to explain a technical concept to someone without a technical background? That’s the challenge in high-tech B2B marketing. It’s trying to communicate complex ideas clearly. That’s ...

Put simply, storytelling is about communicating a message to your audience — whether it be written, spoken, video or audio. When you know how to craft your story, it will help you move your brand ...

New research from the University of Mississippi suggests that telling stories—from ancient campfire tales to modern-day digital communication—may be tied to how human memory evolved. It also could be ...

David Kativu, creative director at Hot Neon Learning, speaks to the crowd at YYC DataCon. – Photo by Paulina Ochoa, Digital Journal David Kativu, creative director at Hot Neon Learning, speaks to the ...

New research shows storytelling improves memory by helping people remember information better than lists through meaningful sequences.

Most people can vividly remember a moment in their life when they felt very deeply heard and understood by another—perhaps by a friend or partner, therapist or teacher, family or community member. On ...

A person’s storytelling can be so captivating that the details linger long after they’re told. What is it that makes these stories so memorable? Research suggests that the hippocampus plays a key role ...