The Media Rating Council has renewed its accreditation of Nielsen’s national panel ratings measurement and approved the integration of its first-party live streaming data. The firm noted that the vote ...
MRC Approves Incorporating First-Party Streaming Data Into Nielsen’s National Television Measurement
When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. NEW YORK—The Media Rating Council (MRC) has approved the integration of first-party live ...
In November, the Media Rating Council approved Nielsen’s integration of first-party live streaming data into its national panel-based TV measurement, an approach first deployed with Amazon’s Thursday ...
Aquila, the Association of National Advertisers' (ANA) cross-media measurement subsidiary, has struck a deal with audience-measurement firm Samba TV to provide streaming viewership data as part of ...
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