This is violence,’ said one local in response to the ongoing pilot — which may in future be expanded across the whole city ...

As the saying goes, "All publicity is good publicity." Friend CEO Avi Schiffman said the response to his company's seven-figure ad buy for the New York City subway has been "entertaining" during ...

The MTA is testing audio advertisements in select subway and commuter rail stations as part of a pilot program aimed at ...

A new artificial intelligence device called “Friend” launched a splashy $1 million ad campaign in New York City, blanketing subway stations with posters promoting its wearable AI companion. But ...

If you think your morning commute could use a little more noise and disruption, good news! The MTA has officially kicked off ...

Silicon Valley’s favorite companies are plastering New York’s transit system with ads most commuters can’t decode. Is it ...

Sounds like another subway nuisance! Straphangers already struggling to hear service updates over the roar of the subway will soon have to put up with paid commercials blaring through the same ...

Last month, AI startup Friend launched an eyebrow-raising advertising campaign in the New York City subway, which drew a striking amount of hatred. The largely white billboards left a convenient ...

Subway has launched a national ad campaign promoting the return of Sub Club, a loyalty program the sandwich chain previously wound down 20 years ago, per news shared with Marketing Dive. In new TV ads ...

A startup’s ads for controversial embryo tests hit the New York City subway. One day this fall, I watched an electronic sign outside the Broadway-Lafayette subway station in Manhattan switch ...