Despite a recently released Nielsen viewing measure that touts streaming dominance over linear, TVB -- the trade group representing legacy over-the-air linear TV stations -- says linear TV still tops ...
Industry Leaders Gather to Champion Innovation and Discuss the Bright Future of Local Broadcast TV. Today, TVB (tvb.org), the trade association of America’s local broadcast television industry, is ...
TVB, the not-for-profit trade association representing America’s local broadcast television industry, analysed Nielsen’s May Gauge Report data with a focus on determining what is actually most ...
NEW YORK—Steve Lanzano will retire as president and CEO of the Television Bureau of Advertising at year-end, the group said. Lanzano has led TVB, the trade organization for local commercial broadcast ...
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Steve Lanzano To Retire As TVB President-CEO
The Television Bureau of Advertising (TVB) announced today that Steve Lanzano, president and chief executive officer, will retire at the end of this year. He has served as the head of the trade ...
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