Analytics enable government to keep a regular pulse on its constituents, to best understand the changing needs and wants of the people. This year’s presidential election was like no other, and ...

In general, text analysis refers to the process of extracting interesting and non-trivial information and knowledge from unstructured text. Text analysis differs from traditional search in that, ...

Quantitative data management and analysis uses numbers in its methods, while a qualitative approach involves text. According to Norman K. Denzin and Yvonna S. Lincoln, the authors of "Handbook of ...

Imagine you’re reading a book, and you notice that one character is cheerful and upbeat, while the second character is pessimistic and never has anything positive to say. If you wanted to share your ...

Text analysis powered by natural language processing (NLP) is helping transform digital marketing strategies. Here’s five ways it can help your team. Social listening tools enable marketers to build ...