Before you decide between Tide pods and Costco's version of the convenient laundry products, check out what reviewers have ...

P&G’s (NYSE:PG) product nightmare is back in the news as fresh new social media memes and videos of teens eating colorful Tide detergent pods because they resemble candy have re-emerged, creating ...

Brand announces 2030 Ambition goals centered around people and planet, supporting mission for every load of laundry to do a load of good CINCINNATI--(BUSINESS WIRE)--Tide®, America’s #1 trusted ...

When it comes to overall cleaning, formulas from Tide and Wisk stood out in Consumer Reports’ test of laundry detergents. Tide HE Plus Bleach Alternative (23 cents per load) and Ultra Tide HE (18 ...

In an overall down year for the consumer-products giant, this brand stood out as a big winner. To stay ahead of competitors in all of these leading product categories, P&G has to constantly innovate.

When you were envisioning what the future might look like, did you ever think that 2018 would bring a major detergent brand being forced to warn consumers not to eat pre-packaged laundry pods? Indeed, ...

A previous version of this report misstated the water reduction goal at production plants. It has been corrected. Tide brand of laundry detergent has a new environmental sustainability plan, the "2030 ...

Tide removed a recent stain from its brand on Sunday — but all of those Super Bowl LII ads cost parent company Procter & Gamble a pretty penny to pull that off. Airing 90 seconds of TV spots and 10 ...

It's the year 2018 and every advancement in our society has been stifled by the consumption of Tide Pods. Brand awareness has probably never been higher for Tide than it is today, but the whole idea ...

Home care products are hardly the sexiest category when it comes to online marketing. And less than 1% of such products are sold via e-commerce. Even so, a new study suggests that brands in the $24 ...