Tim Cook says he has a 'ruthless filter' when it comes to approving new ideas at Apple

In a new interview, Tim Cook shared a rare insight into the way he deals with new ideas at Apple.
Hosted on MSN

'There's one more thing': All the best secret reveals from Apple's past events

If you know Apple, you’ve almost certainly heard of the phrase “one more thing.” It’s been Apple’s favorite way to introduce an unexpected new product or feature at its events for decades, and its ...

Tim Cook checks out Apple's archive, containing items he's not seen before

Apple has its own archives of product prototypes and important documents. As part of its 50th celebrations, CEO Tim Cook gave ...
Benzinga.com

Apple CEO Tim Cook Says If You Look at Your Phone More Than Someone's Eyes, 'You're Doing The Wrong Thing'

There's something quietly radical about a tech CEO saying, essentially, please put the phone down. Not in a smug, wellness-influencer way. Not in a "delete everything and move to the woods" way. Just… ...

Tim Cook (Still) Believes in Crazy Ideas

Apple’s iconic CEO speaks exclusively with Esquire about fifty years of Apple history—and the future the company is ...
The Financial Express

3:45 am alarm to 700 emails before breakfast: Inside Tim Cook’s extraordinary morning routine

Apple CEO Tim Cook’s 2026 morning routine is a masterclass in executive discipline, beginning with a legendary 3:45 AM alarm. With a net worth estimated at $2.6 billion, Cook remains one of the ...