Joining other brands expanding in the metaverse, Tommy Hilfiger launched Tommy Play, a virtual community space to play and socialize, with Roblox according to a Thursday press release. Tommy Hilfiger ...

Fashion Week will soon take over the metaverse as well as New York City. Tommy Hilfiger plans to put forth a physical show while simultaneously recreating the show on Roblox, with all tangible ...

Anyone who doubts the Metaverse need only check the popularity of Roblox. The online game platform and game creation system boasts 43.2 million daily active users, and it allows those users to show ...

With a new “phygital” fashion show, Tommy Hilfiger is set to return to New York Fashion Week for the first time in three years with its “See Now, Buy Now” collection. The American clothing brand’s ...

This article originally appeared on Vogue Business. To receive the Vogue Business newsletter, sign up here. Tommy Hilfiger is returning to New York Fashion Week for the first time in three years with ...