Starting at the Top The funnel journey encompasses three distinct stages: top, middle, and bottom. At the top of the funnel, marketing plays the lead role in capturing attention and building ...

“Middle-of-the-funnel” attribution data is also collected via UTM tracking tags. All data should make its way back to the ...

Give them tools and resources. Include step-by-step instructions and screenshots. 2. Generate leads with middle-of-the-funnel assets Remember the fishing analogy I used earlier? This step is where you ...