Gucci has officially entered the metaverse with the opening of Gucci Town, a permanent space hosted on Roblox. The luxury house describes the project as a “dynamic destination” in which users can ...

Gucci has opened a persistent digital space on Roblox, per a press release shared with sister publication Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021. A ...

Town and city is one of the most popular genres in the Roblox metaverse. Players can engage in a variety of in-game activities with their friends and have a splendid time in these entries. Over the ...

Gucci is raising the curtain on Gucci Town, a virtual piazza in the landscape of Roblox. Gucci Town is a permanent destination that interacts with the codes of the house and expresses creative ...

Gucci Town offers a free and entertaining experience on Roblox. It's designed to advertise the Gucci brand while also giving players lots of free avatars. One can create art, pose for pictures, ...

Following brands including Nike with Nikeland, the creative features a raft of virtual clothing that users can earn and buy for real money, in addition to a number of games and activities designed to ...

A growing number of brands have turned to Roblox as a gateway into the metaverse. Here are five recent activations that stand out. Roblox was estimated to have over 52m daily active users in mid-2022 ...

Gucci Town is a prime bit of a real estate. The lawns are perfectly manicured. The fountains are crystal clear. The store, well-lit, immaculate, and always over-stocked, is open 24/7. That's because ...

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I explored a seemingly normal Roblox town… until I realized you can do some truly awful things here. From wild interactions to chaotic choices, this game lets you push the limits - and I had to see ...

Nov 10 (Reuters) - Rapper Lil Nas X will perform in a virtual concert and debut a new music video on Roblox this weekend, in the first such venture for the hugely popular kids gaming platform. Roblox ...