Remember the days of walking into a Toys “R” Us store? The endless aisles of toys, the excitement of spotting the latest must-have item and the towering presence of Geoffrey the Giraffe? Well, the ...

Toys “R” Us has sparked online backlash after releasing an ad created with OpenAI’s new video generation tool, Sora. While Sora has not yet been released to the public, AI enthusiasts have been busy ...

Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions Festival in France this week that was created ...

On Monday, Toys “R” Us announced that it had partnered with an ad agency called Native Foreign to create what it calls “the first-ever brand film using OpenAI’s new text-to-video tool, Sora.” OpenAI ...

Looking to boost sales this holiday season, Toys "R" Us is once again opening new stores. The toy retailer announced on Oct. 16 it will open more than 30 locations in the U.S. for the winter holiday ...

Toys "R" Us stores are coming back this year. Richard Barry, CEO of Tru Kids Brands and former global chief merchandising officer at Toys "R" Us, plans to open at least two Toys "R" Us stores this ...

A movie based on retailer Toys 'R' Us is reportedly happening. Variety states that this film won't be a biographical drama about the business like Blackberry, Tetris and Air, but a fictional adventure ...

Toys 'R' Us is making a comeback, but as a feature film. A new movie inspired by the former retail giant is currently in the works with Story Kitchen on board. Per Variety, Story Kitchen and Toys 'R' ...

Toys “R” Us is making a comeback in North Carolina. At its peak, Toys ‘R’ Us was the go-to toy store in America, with more than 700 nationwide. It was the go-to store for everything from stuffed ...

For the first time in seven years, metro Detroit shoppers can head into a Toys "R" Us to stock up on toys and other gifts this holiday season. New seasonal Toys "R" Us stores are open at Great Lakes ...

Most might flinch when pairing a wholesome family brand with an R-rated fugitive thriller. Toys “R” Us Studios, however, saw nothing but upside in “Roofman.” The film — a true account of a prison ...

Toys "R" Us is ramping up its U.S. presence just in time for the 2025 holiday shopping season, announcing the opening of eight flagship stores and 20 seasonal holiday shops nationwide. The map and ...