The following guest post is by Lisa Bodell, CEO of futurethink, a New York City-based innovation research and training firm. Do your metrics reveal your innovation problems and successes in real-time?

Sixty-five percent of customers find it more convenient to contact businesses by phone, as compared to only 24% who prefer to fill out a web form. That is why digital marketers must combine data for ...

Generating the right resource forecasting, labor-hour scheduling or resource allocation information can be a challenge for project-oriented manufacturers. Tracking the right metrics is crucial when ...

Opinions expressed by Entrepreneur contributors are their own. “How can I increase my sales?” This is perhaps the most common question entrepreneurs and business owners ask. I typically respond by ...

In our increasingly data-driven business environment, marketing leaders and data analysts frequently collaborate to build dashboards full of metrics to guide their spend, channel management, and ...

SurveyMonkey is now Momentive. Learn more here. With the world beginning to vaccinate against COVID-19, businesses are looking to the future with optimism—and ambitious goals. This moment in time is ...

From smart wearables like the Apple Watch or Garmin trackers to the celebrity-sported Oura ring and trendy WHOOP strap, health tech has come a long way from just tracking your steps. "There's lots of ...

In a new study led by Children's Hospital of Philadelphia (CHOP), researchers found that novel eye-tracking metrics can help properly identify concussion-related vision disorders, a common phenomenon ...

CISOs still struggle to prove the value of their security programs using metrics that their business leaders so desperately ...