In this interview, Catalina Marín, trend expert at WGSN, shares the key do’s and don’ts of trend forecasting. And why fashion brands must interpret ...

Target Corporation TGT is positioning artificial intelligence as a foundational lever in its next merchandising cycle, with the goal of restoring design-led authority across discretionary categories.

“It’s tough to make predictions, especially about the future.” That’s a quote attributed to Yogi Berra, the American baseball catcher, manager and coach. Others, including physicist Niels Bohr and ...

ScentRadar™ is OnScent's proprietary AI-powered market intelligence platform built to decode real-time consumer behavior and fragrance trends. Powered by a digitally native tech stack, ScentRadar ...

CHM copy Purchased from the Cooper Hewitt Library Endowment. 1. Beyond the Crystal Ball: The Rationale Behind Color and Trend Forecasting / Regina Lee Blaszczyk and Ben Wubs -- Part I: When Paris Led ...

Using the novel top-down prompting strategy and expert guidance, ChatGPT can become a valuable tool for fashion trend prediction, especially for fashion students and small brands. Fashion trend ...

Sean Monahan explains how trend forecasting split into data-driven measurements and human intuition – and why AI might bring the latter back ...

New York City, NY – Virlo.ai is excited to unveil its next-gen AI dashboard for short-form video trend forecasting. Created to democratize data-driven trend intelligence for short-form video creators, ...

"Commercial" is not a word commonly associated with the runway, but it seeped into the Spring/Summer 2026 collections presented last month at men's fashion weeks in Europe. In a webinar last week, ...

For many years, before the COVID-19 pandemic and the social media-ification of trend forecasting—and trends in general—Pantone had a firm grasp on the design world with its annual christening of the ...

It’s a major Spring/Summer 2026 season ahead, with designer debuts at Chanel, Gucci, Bottega Veneta, Balenciaga and Dior (womenswear), to name but a few. And while each creative director will be keen ...

From Alexander Skarsgård’s thigh-high boots in Cannes to Timothée Chalamet’s courtside outfits watching the Knicks, men’s fashion has been front of mind in recent weeks. Next stop? Florence, where the ...