Here are the three most important categories of modern shoppers—crucial to understanding consumer needs and successfully ...

Any fool can pick up a hammer and bend a piece of metal, but it takes an artist to finesse a quarter-panel out of a flat 4x8 sheet of cold rolled steel. The same can be said for those in the business ...

Recent research showed that social media is an incredibly powerful platform for marketers, achieving the highest ROI of any channel (according to HubSpot’s 2023 Marketing Strategy Trends Report). For ...

Which types of social media posts tend to get the most interactions (likes, comments, and shares) for businesses on Facebook, Instagram, and Twitter? To find out, Emplifi examined data for millions of ...

Advertising has long been influenced by the principles of psychology. With the application of the discipline of media psychology, this influence has deepened and become more nuanced. Media psychology ...

Create 10 types of opportunities to learn more about your audience, build interest and engagement, and ultimately earn their trust and loyalty. Creating interactive social media content is a great way ...