CNBC

Under Armour splits with Steph Curry, leaving NBA legend free to find a new business partner

Under Armour and Steph Curry will end their 13-year partnership, effective immediately. Curry Brand is free to find another retail partner. Under Armour plans to focus on what CEO Kevin Plank called ...
The New York Times

As Steph Curry parts ways with Under Armour, his brand and appeal reach a new test

Stephen Curry and Under Armour have mutually agreed to part ways after 12 years. Ronald Cortes / Getty Images Can Steph Curry make sneaker collectors want a pair of Skechers? What about Li-Ning or ...
New York Post

Steph Curry, Under Armour go separate ways after 13-year partnership

Steph Curry and Under Armour are no more. The Warriors star and company announced plans to separate Curry Brand from Under Armour, ending a 13-year partnership. “Under Armour believed in me early in ...
Rolling Out

Steph Curry and Under Armour part ways for bold new chapter

In a move that signals a seismic shift in the sneaker industry, Golden State Warriors guard Stephen Curry and athletic apparel titan Under Armour announced Thursday they are ending their exclusive ...
Sports Illustrated

Stephen Curry and Under Armour Breakup Fully Explained

Golden State Warriors point guard Stephen Curry and Under Armour have separated after 12 years. The shocking news was delivered in a mutually agreed-upon press release from Under Armour. Curry's ...