Unity Software Inc. U enhanced and expanded its digital platform capabilities by launching Unity Vector in early 2025. Vector is a new AI-powered advertising platform that utilizes self learning ...

Unity is pinning hopes for revenue growth on the new AI-powered ads platform Vector after it helped deliver 15% sequential growth in the company’s ads business in Q2. The firm, which has engaged in ...

Upon the launch of the new AI platform, the company witnessed about 15-20% growth in the number of app installations and in-app purchase value, without all components of Vector being fully integrated.