Twenty-one mobile game companies with a total of at least 3.5 billion downloads wrote a letter to Unity saying its download-based price increase will destabilize the mobile game ecosystem. Azur Games, ...
Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024. Engagement with the format is said to be highest ...
Snap SNAP recently announced its partnership with cross-platform game engine Unity Software U that will extend the reach of Unity’s Ad supply to Snapchat advertisers. This will also bring Snap’s ...
Unity is walking back its new (and highly controversial) Runtime Fee policy. The company planned charge developers for each game download after meeting certain thresholds. This move was widely ...
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