In what could trigger a shake-up in the mobile ad business, Zynga has chosen Unity Technologies as its exclusive mobile game advertising partner. Zynga decided to adopt the Unity Ads’ rewarded ads ...
Ads are a bigger part of mobile game revenues these days, and Unity is unveiling its playbook for mobile game advertisers to increase revenues in the holidays through ads. Unity said it surveyed 4,094 ...
Unity has partnered with Meta Audience Network to offer Unity Ads through Unity Mediation, for the purpose of in-app bidding. Through the partnership, Unity creators will be able to further optimise ...