Games tech company Genies has partnered with Unity to offer game developers AI avatar and asset creation tools. The collaboration will bring IP from games, entertainment, celebrities, and sports into ...

In a major overhaul of its Xbox Live avatar system, Microsoft has announced that it has rebuilt everyone’s digital representations in the Unity engine and will be adding new customization features to ...

Unity Software Inc. (U) is sharpening focus on the Create Solutions segment, aiming to transform it into a key growth engine. In second-quarter 2025, Create Solutions’ revenues reached $154 million, ...

Forbes contributors publish independent expert analyses and insights. Journalist, analyst, author, podcaster. If you define the metaverse as a Ready-Player-One-style galaxy of virtual places, games, ...