Eye tracking and saliency modeling answer similar questions. But other factors will determine which approach is right for you. In user interface design and in advertising, knowing where people look is ...

Our team of 4 IXD grad students partnered with the Cooper Hewitt Museum to perform a mobile eye tracking usability study on two new areas of their website: Design Topics and Emerging Designers. Eight ...

Eye-tracking software has been under development for at least two decades, and one of the leading companies in the domain is a startup success case from Sweden’s Stockholm area. Tobii, which now ...

Eye-tracking allows studying aspects that cannot be seen, for example, the thinking processes of a student solving a mathematical problem. Researchers have integrated eye-tracking into education and ...