LONDON--(BUSINESS WIRE)--Premier analytics service provider, Quantzig announces the release of its latest success story that highlights how a banking client benefitted from user behavior analytics.

In the coming months, Google Analytics 4 audience builder will be integrated into Google Ads, making it easier to create and apply audiences from Google Analytics 4 to Google Ads campaigns. To enable ...

WALTHAM, Mass.--(BUSINESS WIRE)--Software intelligence company Dynatrace (NYSE: DT) announced today it has enhanced its analytics capabilities for modern multicloud environments by unifying its ...

Google Analytics added new user conversion rate metrics. Metrics show the percentage of users/sessions with key events. Helps optimize marketing channels and user experiences. Google Analytics helps ...

Observer Analytics has launched its analytics platform for virtual reality, augmented reality, and mixed reality. That's a lot of realities, but the truth is it isn't clear which of these new ...

Explore 2026 user engagement insights and behavioral analytics from interactive entertainment platforms for strategic growth.

User behaviour provides the crucial link between security and identity management, according to Martin Kuppinger, founder and principal analyst at KuppingerCole. “User behaviour analytics [UBA] has ...

Google Analytics 4 now allows exporting user data to BigQuery. The data includes audience membership, predictive metrics, and last active timestamps. Exporting user data enables better analysis, ...

Visual analytics and user interaction collectively represent an interdisciplinary field that integrates advanced data visualisation techniques with interactive computational tools. This integration ...

Israel-based platform IronSource has released a major update to its mediation platform that provides developers with in-depth user-level ad engagement insights. The User-level Analytics will provide a ...