User testing involves evaluating the functionality and user-friendliness of a website, app or other digital product. Testers often record a video of themselves using the product as they attempt to ...

Master the essentials of user acceptance testing. See the steps project managers must follow to validate software with end users. As a project manager and Scrum Master, I view the UAT team as the “fun ...

Split tests (A/B test) are a critical element of running successful PPC campaigns. Learn how to set them up and get actionable insights. Split tests (A/B tests) are crucial to long-term PPC success ...