The starting gun has been fired on development of a new video codec beyond VVC with gains of at least 20% up to 50% claimed by R&D lab InterDigital. The target for H.267 is to deliver improved ...

By expanding participation among smaller innovators, MC-IF strives to increase the pace and visibility of VVC deployments.

The next-generations VVC/H.266 codec has been announced as a follow-up to H.265. Like the previous codecs, H.266 promises a significant reduction in size with no apparent quality loss. Versatile Video ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. With video continually rising in percentage of total internet traffic—with estimates as high as ...

The additions of these new licensors to the VDP Pool come as Access Advance releases a landmark independent study that reinforces the program's commitment to FRAND principles, underscoring for ...

BOSTON, November 18, 2025--(BUSINESS WIRE)--Access Advance LLC, an independent licensing administrator for leading video codec patent pools, today announced that Xiaomi has joined the HEVC Advance ...

Fraunhofer, the German company that helped develop the H.264, H.265 and MP3 encoding formats, has unveiled a new video encoding standard that could severely reduce streaming bottlenecks. Called ...

One major concern I had with AV1 in my First Looks review was playback CPU requirements. For the most part, these were allayed. Figure 7 shows CPU requirements playing back 1080p video on the same ...

The video streaming industry is still relatively young, but its adoption and the pace of innovations underpinning it are breathtaking. Less than 20 years ago, YouTube launched, introducing us to ...

It’s not that long ago that the video codec market was fairly simple with AVC (H.264) being in wide use, MPEG 2 still propping up SD broadcasting and a bubbling undercurrent of HEVC. For many today, ...