Core values can play a pivotal role in shaping a company’s destiny. I have seen cases where impactful core values helped companies become wildly successful, a few where they had little or no effect, ...

Core values are the equivalent of the rules of a sport: It would not be a sport if there were no rules. Atlassian has had the same five core values since Scott Farquhar discovered them three years ...

This article is included in Entrepreneur Voices on Company Culture, a new book containing insights from more than 20 contributors, entrepreneurs, and thought leaders. Everyone wants to work for a ...

Every day, people are showing others what their guiding principles and morals are. By the decisions you have to make, big and small, you indicate the ethics and code of conduct by which you operate.

You’ve planned to have dinner with your friend on Friday night. On Friday morning, the guy you’ve been crushing on asks you out for the evening. Do you say yes and break the date with your friend? You ...

Decision-making can be overwhelming, especially when the stakes are high, but it doesn’t have to be. Your core values—the beliefs that truly matter to you—can be a powerful guide. Prefer to listen ...

The modern employee and consumer want to know that companies care about more than just sales and profit. People are more motivated to work—and consumers are more likely to patronize a brand—when they ...

You’ve planned to have dinner with your friend on Friday night. On Friday morning, the guy you’ve been crushing on asks you out for the evening. Do you say yes and break the date with your friend? You ...