The first NFTs from the initiative will feature Cookie Monster, the beloved blue cookie fiend from the show, with the initial drop scheduled for March 19 on the VeVe digital collectibles app.

There will be one Cookie Monster NFT collectible with 5,555 editions for sale, priced at $60 each. According to Sesame Workshop, additional Sesame Street collectibles will be released later this year.

Sesame Workshop is introducing the first digital collectibles based on the iconic Sesame Street kids’ brand. The first NFTs from the initiative will feature Cookie Monster, the beloved blue ...