COLUMBUS, OHIO — Amber LaPointe’s introduction to one of the country’s greatest tourist attractions came from small square pictures on a white wheel. “It was like you could look into a world away,” ...

Amber LaPointe's introduction to one of the country's greatest tourist attractions came from small square pictures on a white wheel. Subscribe to read this story ad-free Get unlimited access to ...

Amber LaPointe’s introduction to one of the country’s greatest tourist attractions came from small square pictures on a white wheel. “It was like you could look into a world away,” said the ...

Along with GI Joes, Slinkies and Sea Monkeys, View-Masters are probably one of the most-remembered childhood products of the past few generations. Even if you yourself never got the chance to flip ...

A reel showing Bruce Goff’s 1947 Ford House in Aurora, Illinois, from View Productions (all photos by the author for Hyperallergic unless otherwise noted) Each reel comes with a short essay on its ...

NEW YORK — The iconic View-Master stereoscopic photo viewer you had as a kid is catching up to the digital age. Mattel is teaming up with Google on an upcoming virtual reality-based View-Master that ...

EAST AURORA, N.Y. – With the pump of a finger, the View-Master has given generations a 3-D look at everything from man’s first moonwalk to the adventures of SpongeBob SquarePants. The iconic toy ...

Well before the digital age – before smartphones and tablets became the predominant means of looking at photographs, and before virtual reality headsets such as the Oculus Rift were invented – kids ...

Remember the View-Master—a 75-year-old stereoscopic viewer toy that used cardboard reels? Today Google and Mattel are reviving the device for the 21st century. Instead of showing still images, it’s ...

With a little help from Google, Mattel took its iconic View-Master into the 21st century. That said, this isn't the first time the stereoscopic sightseer has welcomed change. In fact, since being born ...

Before there was Oculus Rift and Cardboard, there was View-Master. Children who grew up in the analog era will have special memories of this stereoscopic viewer and its accompanying cardboard disks ...