Explore how businesses are using virtual reality to improve training, sales and customer experiences, plus the pros and cons ...

Because we in Silicon Valley are newness junkies, it can feel like an act of sabotage to have memories, but, for better or worse, I have them. It’s been more than forty years since I co-founded the ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

I honestly didn’t know what to expect when I donned my Oculus Quest 2 virtual reality (VR) headset and entered the event space for Microsoft Ignite 2021. I certainly didn’t expect 3D whale sharks, a ...

As virtual reality begins to arrive in consumer applications, the enterprise will be looking for successful business cases and an ROI. Many will remember the Star Trek series when they had the ...

Imagine the possibilities of applying extended reality technology to higher education. Instead of sitting through a lecture or reading from a textbook about art history, students could be whisked away ...

Advancements in computer technologies have enabled architects to model their designs with precision and detail. Augmented reality technologies have helped the industry leap ahead, giving practitioners ...

Per Ola Kristensson has previously consulted for Meta. He receives funding from EPSRC and Google. Mark Zuckerberg’s vision for the metaverse was meant to reimagine how we interact with each other and ...

Traditionally, one of the most effective ways to reduce prejudice and discrimination has been through positive intergroup contact: meaningful interactions between people from different social groups.

Two years after Arizona State University replaced all of its introductory biology labs with virtual reality labs, the university’s rising tide of STEM majors are getting better overall grades and ...