If you need proof that customers have strong feelings about the simplest visual branding symbols, let Exhibit A be a solid blue box behind three white letters. When retail apparel giant Gap decided to ...

Visual Communication Design (VCD) stands at the intersection of art, technology and communication, employing visual elements to convey ideas and messages in a compelling manner. The discipline has ...

From her early days at Kudos Design Collaboratory to her current role as the lead designer, Fay Qiu’s journey in the design world is a testament to the transformative power of art. Opinions expressed ...

How visual design, colours and shapes influence consumer behaviour and boost brand engagement in a crowded digital marketplace.

AV installations are pretty technical things: bringing together a network of devices — each with their own unique specifications — in order to produce a cohesive effect often lends itself to an ...

The role of the store is continuing to evolve as consumers’ digital behaviors accelerate — one of the key reasons why experts believe the definition of a “successful store design” has completely ...

When you get your B.F.A. in Visual Communication Design (VCD) at UW you are gaining the tools to achieve a successful career in design. Learn our human-centered approach to crafting solutions and ...